Studied at the Design Academy in Eindhoven and subsequently worked as a designer for several companies and agencies. He designed trade fair presentations, exhibitions, graphics and experiences for international clients like TUI, Audi, Gasunie, Lufthansa and several ministeries. Founding Five Spices at the end of 2005 was the result of his ambition to shape his own vision more strongly.

Has a marketing communication background. On the customer's side she worked as marketing manager, project manager, event- and conference organiser. Until the end of 2005 she worked as an independent public relations advisor. The wish to offer effective communication advice to clients from within an agency of her own, matched with the start of Five Spices.